However, many press releases are rejected or ignored because they do not follow a proper structure. A good press release should be clear, newsworthy, factual, short, and easy for media professionals to understand. This guide explains the standard press release format in Bangladesh, including Bangla and English examples, required sections, writing tips, and publishing guidance.
If you already have a press release and need help publishing it in Bangladeshi newspapers or online news portals, you can visit our Press Release Publishing in Bangladesh service page.
What Is a Press Release?
A press release is an official written announcement sent to media outlets to share newsworthy information. It is usually written by a company, organization, agency, institution, public figure, or brand to inform journalists and editors about something important.
In Bangladesh, press releases are commonly used for corporate announcements, product launches, business events, seminars, conferences, CSR campaigns, NGO activities, public notices, partnership announcements, award news, government-related updates, and brand visibility campaigns.
Why Press Release Format Matters
The format of a press release matters because journalists and editors receive many submissions every day. If your press release is unclear, promotional, too long, or missing important information, it may not be considered for publication. A structured press release makes the announcement easier to read, edit, verify, and publish.
A professional press release format helps answer the main questions quickly: who, what, when, where, why, and how. These are the core elements of news writing.
Standard Press Release Format in Bangladesh
A professional press release should usually include the following sections:
1. Headline
The headline should clearly explain the main announcement in one sentence. It should be short, direct, and news-focused. Avoid overly promotional headlines.
Example: Media BD Agency Launches New PR Publishing Support for Businesses in Bangladesh
2. Date and Location
Add the city and date before the opening paragraph. This helps media outlets understand where and when the announcement is coming from.
Example: Dhaka, Bangladesh — 21 June 2026
3. Opening Paragraph
The first paragraph should summarize the whole announcement. It should answer who is involved, what happened, where it happened, when it happened, and why it matters.
4. Main Body
The body should explain the announcement in more detail. You can include background information, event details, company information, market relevance, and supporting facts.
5. Quote
A quote from a company representative, founder, CEO, spokesperson, organizer, or project lead can make the press release more credible and human.
6. About the Company
This section gives short background information about the organization. Keep it concise and factual.
7. Contact Information
Add the name, designation, company, phone number, email, and website of the contact person. Without contact details, media outlets may not be able to verify the announcement.
English Press Release Format Example
Headline: ABC Company Launches New Customer Support Center in Dhaka
Dhaka, Bangladesh — 21 June 2026: ABC Company has launched a new customer support center in Dhaka to improve service accessibility for customers across Bangladesh. The new center will provide faster response, product guidance, complaint support, and after-sales assistance.
The company said the new facility is part of its long-term plan to strengthen customer experience and expand service quality. The center will support customers through phone, email, and walk-in assistance.
“Our goal is to make customer support faster, easier, and more reliable,” said a company spokesperson. “This new center will help us serve customers more efficiently.”
About ABC Company: ABC Company is a Bangladesh-based business providing products and services to customers across the country.
Media Contact:
Name: Contact Person
Designation: Marketing Manager
Phone: 01XXXXXXXXX
Email: [email protected]
Website: www.example.com
Bangla Press Release Format Example
শিরোনাম: ঢাকায় নতুন কাস্টমার সাপোর্ট সেন্টার চালু করল এবিসি কোম্পানি
ঢাকা, বাংলাদেশ — ২১ জুন ২০২৬: গ্রাহকসেবার মান উন্নত করতে ঢাকায় নতুন কাস্টমার সাপোর্ট সেন্টার চালু করেছে এবিসি কোম্পানি। নতুন এই সেন্টারের মাধ্যমে গ্রাহকরা দ্রুত সেবা, পণ্য সম্পর্কিত তথ্য, অভিযোগ সহায়তা এবং বিক্রয়োত্তর সেবা পাবেন।
কোম্পানির পক্ষ থেকে জানানো হয়, গ্রাহক অভিজ্ঞতা উন্নত করা এবং সেবার মান আরও সহজলভ্য করার লক্ষ্যেই এই উদ্যোগ নেওয়া হয়েছে। নতুন সেন্টারটি ফোন, ইমেইল এবং সরাসরি যোগাযোগের মাধ্যমে গ্রাহকদের সহায়তা করবে।
কোম্পানির একজন মুখপাত্র বলেন, “আমাদের লক্ষ্য হলো গ্রাহকদের দ্রুত, সহজ এবং নির্ভরযোগ্য সেবা দেওয়া। নতুন কাস্টমার সাপোর্ট সেন্টার আমাদের এই লক্ষ্য পূরণে গুরুত্বপূর্ণ ভূমিকা রাখবে।”
এবিসি কোম্পানি সম্পর্কে: এবিসি কোম্পানি বাংলাদেশভিত্তিক একটি প্রতিষ্ঠান, যা দেশের বিভিন্ন অঞ্চলের গ্রাহকদের পণ্য ও সেবা প্রদান করে।
যোগাযোগ:
নাম: যোগাযোগ ব্যক্তির নাম
পদবি: মার্কেটিং ম্যানেজার
ফোন: ০১XXXXXXXXX
ইমেইল: [email protected]
ওয়েবসাইট: www.example.com
Press Release Writing Tips for Bangladesh
When writing a press release for Bangladesh media, keep the language simple and factual. Avoid writing it like an advertisement. Editors usually prefer news-style writing, not direct sales copy. The announcement should have a clear reason for publication.
Use a strong headline, short paragraphs, accurate details, and verified contact information. If you are targeting Bangla newspapers, prepare the content in proper Bangla. If you are targeting English newspapers or business portals, prepare a polished English version.
For professional writing support, you can use our Press Release Writing Service.
Common Mistakes to Avoid
Many businesses make the mistake of writing press releases that are too promotional. A press release should not sound like a direct advertisement. It should focus on the announcement and its relevance. Another common mistake is sending incomplete content without a date, contact details, quote, or company background.
Also avoid using exaggerated claims such as “best,” “number one,” or “guaranteed success” unless you have clear proof. Media outlets prefer accurate and neutral information.
Can a Press Release Be Published in Newspapers and Online News Portals?
Yes, a press release can be published in newspapers and online news portals if it meets the publication requirements and is accepted by the selected media outlet. Some announcements may be suitable for editorial consideration, while promotional content may need sponsored publishing, advertorial placement, or paid PR support.
Media BD Agency helps businesses with press release publishing in Bangladesh, including Bangla and English content support, media selection, online publishing, newspaper publishing coordination, and publication proof.
Need Help Preparing and Publishing a Press Release?
If you need help writing, editing, formatting, or publishing your press release, Media BD Agency can support you from preparation to publication. We work with businesses, organizations, NGOs, startups, corporate brands, public figures, and event organizers who need professional PR publishing support in Bangladesh.
For complete communication support, you can also explore our PR Agency in Bangladesh service.
Need Press Release Publishing Support?
Send your announcement to Media BD Agency and get professional support for writing, editing, publishing, and PR distribution in Bangladesh.
FAQs About Press Release Format in Bangladesh
What is the standard press release format?
A standard press release includes a headline, date and location, opening summary, body details, quote, company background, and media contact information.
Can I write a press release in Bangla?
Yes, Bangla press releases are commonly used for Bangla newspapers, online news portals, public announcements, business events, CSR updates, and local media publishing.
Do I need an English press release?
If you want to target English newspapers, business portals, corporate audiences, or international readers, an English press release can be useful.
Can Media BD Agency write my press release?
Yes, Media BD Agency provides press release writing, editing, formatting, and publishing support for businesses and organizations in Bangladesh.
Where can I publish a press release in Bangladesh?
You can publish a press release through selected newspapers, online news portals, business media, local portals, or sponsored PR publishing platforms depending on your announcement type and budget.