Why Most Press Releases Get Rejected in Bangladesh
Common reasons for rejection include:
- No clear news angle (sounds like pure advertisement)
- Poor formatting and grammar
- Too long or too salesy
- Missing contact details
- Not relevant to the newspaper’s readership
Understanding what editors want dramatically increases your chances of publication.
The Proven Press Release Structure for Bangladeshi Newspapers
1. Headline (Most Important Part)
Keep it under 70 characters. Make it specific, benefit-driven, and newsworthy.
Good Example: “Dhaka Startup Launches Affordable Solar-Powered Irrigation System for Farmers”
Bad Example: “Company XYZ Introduces New Product – Buy Now!”
2. Sub-headline (Optional but Recommended)
Add one extra line of detail.
Example: “New system expected to reduce water usage by 40% in rural Bangladesh”
3. Dateline
Dhaka, Bangladesh – April 30, 2026
4. Lead Paragraph (First 1-2 Sentences)
Answer the 5Ws immediately: Who, What, When, Where, Why.
This paragraph must stand alone and hook the editor in under 30 seconds.
5. Body (Inverted Pyramid Style)
Most important information first → supporting details → background.
- Use short paragraphs (2-4 sentences max)
- Include relevant statistics and quotes
- Add 1-2 strong quotes from company spokesperson
6. Boilerplate
Short “About the Company” paragraph at the end.
7. Media Contact
Name | Position | Phone | Email | Website
Ideal Length: 300–500 words (one A4 page).
Pro Tips from Media BD Experts (2026 Edition)
- Focus on Local Relevance: Tie your news to Bangladeshi issues — economy, education, environment, healthcare, or festivals.
- Use Bangla or English Correctly: Match the language to the target newspaper. Bangla newspapers prefer natural, formal Bangla.
- Timing Matters: Avoid major national events, elections, or big festivals unless your story relates directly.
- Include High-Quality Photos: Send 1-2 relevant images (captioned) — this greatly increases publication chances.
- Follow Newspaper Guidelines: Many now accept submissions via email or dedicated portals. Research the right editor or desk.
Top Newspapers for Press Releases in Bangladesh (2026)
- Prothom Alo – Largest circulation, strong on business & development news
- The Daily Star – Best for corporate, English, and international angle stories
- Jugantor, Ittefaq, Kaler Kantho, Bangladesh Pratidin – Excellent for local and Bangla content
- Online portals: bdnews24, Dhaka Tribune, etc.
Sample Press Release Template (Ready to Use)
“`html
[Compelling Headline]
Dhaka, Bangladesh – [Date]
[Strong Lead Paragraph]
[More details…]
“Quote from spokesperson,” said [Name], [Position].
About [Company Name]
[2-3 sentence boilerplate]
For more information, contact:
[Name]
[Phone] | [Email]