If your brand isn’t already leveraging TikTok to reach new audiences, now is the time to act. With over 1 billion active users worldwide, TikTok has emerged as a powerhouse platform for businesses looking to connect with consumers in creative and authentic ways. From skyrocketing engagement rates to innovative advertising options, TikTok has reshaped the way brands market themselves in today’s fast-evolving digital landscape.
This blog will walk you through why TikTok is a must for businesses, how to get started with a TikTok business account, and how TikTok marketing agencies can amplify your results. Whether you’re a small business owner or the head of a global brand, this guide will ensure you’re maximizing TikTok’s potential to grow your presence and profits.
Why TikTok for Business?
Engaging a Younger Audience
TikTok dominates the digital sphere among Gen Z and Millennials. These groups account for a majority of the platform’s user base and represent a generation of consumers with significant purchasing power. If your business targets the 18-34 demographic, TikTok should be central to your marketing strategy.
According to a recent study, TikTok users spend an average of 95 minutes per day scrolling the app. This provides a window for brands to share engaging content, showcase products, and build loyalty faster than on any other platform.
Authentic Connections
Unlike traditional ad-heavy platforms, TikTok encourages authenticity and creativity. Audiences on TikTok are drawn to brands that communicate with a relatable, human tone. Rather than perfectly polished marketing campaigns, users engage with content that tells a genuine story.
Content formats such as challenges, trends, and user-generated videos open opportunities for brands to interact with their audience in non-intrusive, meaningful ways. Even major companies like Duolingo have built viral sensations around witty, authentic TikToks.
Getting Started with TikTok for Business
Setting Up a TikTok Business Account
To tap into TikTok’s full potential, you’ll first need to create a TikTok business account. This free account unlocks features such as analytics, in-app advertising tools, and enhanced profile customization for businesses. Here’s how to get started:
- Download and Open TikTok
If you’re new to TikTok, download the app from the App Store or Google Play. Open it and create your regular TikTok account.
- Switch to a Business Account
Go to your profile -> Tap the three dots (or three bars depending on the version) -> Settings and Privacy -> Manage Account -> Switch to Business Account.
- Select a Category
Choose the category that aligns with your business (e.g., fashion, education, food, or technology). This will help TikTok tailor features and analytics to your needs.
- Optimize Your Profile
Add a bio, profile picture, and link to your website to enhance your brand presence.
Creating a TikTok Ad Account
If you’re ready to begin advertising on TikTok, you’ll need to create a TikTok ad account. While starting out might seem daunting, TikTok’s advertising platform is rich with tools to help you succeed.
Why Use TikTok Ads?
- Massive Reach: With its growing global user base, TikTok offers unparalleled exposure for brands.
- Diverse Ad Formats: From TopView ads that appear upon app open to Branded Hashtag Challenges that spark user engagement, TikTok offers many creative ad options.
- AI-Powered Targeting: TikTok’s advanced algorithms ensure precise ad delivery to your desired audience.
Steps to Create a TikTok Ad Account:
- Go to TikTok for Business’s official website.
- Click on “Get Started” to sign up for an account.
- Fill out your business profile details and verify your information.
- Once approved, you’ll be ready to create campaigns and start advertising.
How to Maximize Results with a TikTok Marketing Agency
What is a TikTok Marketing Agency?
A TikTok marketing agency specializes in helping brands design, execute, and optimize campaigns on TikTok. From crafting engaging content to managing ad spend, these agencies streamline your TikTok advertising efforts for maximum impact.
Benefits of Working with a TikTok Ad Agency
- Expert Guidance: TikTok marketing agencies know the platform inside and out, ensuring your campaigns stand out in a crowded space.
- Creative Excellence: Agencies specialize in creating on-brand, trend-worthy ads that resonate with TikTok’s active users.
- Analytics and Optimization: They monitor campaign performance in real-time and provide data-led insights to refine your strategy.
Some popular TikTok marketing agencies include The Influencer Marketing Factory, Ubiquitous, and Taktical Digital. Collaborating with a reliable TikTok ad agency can take your campaigns from good to extraordinary.
Understanding TikTok Agency Accounts
TikTok agency accounts are designed specifically for marketing agencies managing campaigns on behalf of multiple clients. These accounts provide:
- Centralized control over multiple ad accounts.
- Access to advanced creative optimization features.
- Enhanced support from TikTok’s Advertising Partners.
Best Practices for TikTok Marketing
Even without an agency, you can create high-performing TikTok campaigns by following these tips:
Prioritize Video Content
Videos are the heart of TikTok. To make your brand memorable, focus on producing short, engaging, and visually appealing video ads.
Follow the Trends
Stay updated on TikTok trends and use trending music or hashtags in your content. This will help your brand remain relevant and boost visibility.
Engage with Your Audience
Reply to comments, participate in discussions, and create Duet or Stitch videos to connect authentically with your followers.
Test and Learn
Experiment with different ad formats and content approaches to see which resonates most with your audience. Use TikTok’s detailed analytics to refine your strategy.
TikTok Success Stories
Gymshark
Fitness apparel brand Gymshark leveraged TikTok’s hashtag challenges to skyrocket engagement. Their #Gymshark66 challenge, which encouraged users to share their fitness journeys, generated millions of views and drove significant brand awareness.
Fenty Beauty
Fenty Beauty’s creative use of tutorials and influencer marketing on TikTok has positioned it as a leading beauty brand. By adopting short-form, relatable content, they’ve won over younger audiences globally.
e.l.f. Cosmetics
The brand’s Branded Hashtag Challenge, #EyesLipsFace, became one of TikTok’s most viral campaigns, generating over 6 billion views and thousands of user-generated videos.
The Time to Act is Now
For brands looking to connect with younger, highly engaged audiences, TikTok offers unparalleled opportunities. With its unique blend of creativity, authenticity, and advanced advertising tools, TikTok provides a fresh, fun, and effective way to grow your brand.
Whether you’re setting up your TikTok business account, running your first ads, or working with a TikTok marketing agency, now is the time to tap into the power of TikTok for Business.
Don’t miss out. Start small, stay consistent, and watch as your business thrives on TikTok’s endlessly dynamic platform.
