Fun Facts
We’ve achieved several key milestones that make us proud. These accomplishments motivate us to embrace new challenges and continuously improve and refine our services.
Increase in international patient inquiries
Boost in brand visibility
Growth in patient referrals
30% rise in patient retention
Client Overview
Malaysia Healthcare Service Provider
Project Overview
Malaysian-based healthcare service provider sought to attract more Bangladeshi medical travelers but struggled to effectively target the right audience. Media BD, a leading PR agency in Bangladesh, stepped in to craft and execute a targeted PR campaign. By publishing press releases in digital editions of Bangladesh’s most prominent newspapers, Media BD ensured the messaging reached the ideal audience in the healthcare sector. The result? The Client successfully captured the attention of Bangladeshi medical travelers, setting the foundation for increased patient engagement.
The Problem
The Client faced challenges in effectively reaching Bangladeshi medical travelers. Despite Malaysia’s reputation for top-notch healthcare, They struggled to deliver its key messages to its target market in a competitive healthcare tourism landscape.
Here were the specific issues:
- Lack of Local Visibility: The Client presence in Bangladesh was minimal. The brand was not well-known, which hindered its ability to attract medical travelers from the country.
- Ineffective Messaging: Prior attempts to communicate Client’s value proposition failed to engage or resonate with Bangladeshi audiences.
- Need for Trusted Media: The client required credible platforms to build trust and authority within the Bangladeshi healthcare sector to appeal to medical travelers.
The Solution
To address these obstacles, Media BD worked closely with the Client to implement a well-crafted PR strategy designed to meet the needs of Bangladeshi medical travelers.
Here’s how Media BD executed the campaign:
- Audience Targeting
Media BD identified that decision-makers such as patients, families, and healthcare mediators in Bangladesh needed to be reached. By focusing on these groups, the campaign was fine-tuned to address their interests and concerns.
- Strategic Content Creation
Media BD collaborated with the Client to produce clear, informative press releases that highlighted key features of Malaysian healthcare:
– Advanced medical facilities and technologies.
– Cost savings compared to Western healthcare providers.
– The accessibility and quality of services.
- Media Placement in Top Digital Publications
Media BD leveraged its strong relationships with top digital newspapers in Bangladesh to ensure The press releases reached the right audience. The focus was placed on widely read online platforms with significant healthcare sector readership.
The press releases underscored Service Provider commitment to quality healthcare and included testimonials to reinforce credibility.
The Result
By publishing the press releases in leading Bangladeshi digital newspapers, Media BD achieved impressive results:
- Targeted Reach
The campaign successfully connected the Client messaging with the healthcare sector’s key decision-makers, including prospective patients and families in Bangladesh.
- Strengthened Awareness
The Service Provider significantly boosted its local brand visibility, positioning itself as a leading healthcare destination for Bangladeshi medical travelers.
- Trust and Authority
Featuring the client in credible Bangladeshi media platforms helped establish the brand as a trusted provider in the healthcare industry.
Media BD’s targeted PR campaign proved to be a pivotal step in The Client strategy to attract Bangladeshi medical travelers. By leveraging the influence of Bangladesh’s top digital newspapers, Media BD helped the client deliver its message to the right audience, building awareness and trust.
The partnership between Media BD and the Client not only demonstrates the power of strategic PR in healthcare tourism but also highlights the critical impact of precise audience targeting.
Looking to expand your international reach or build awareness in a competitive landscape? Contact Media BD today to discuss how our tailored PR solutions can meet your business goals.
