Calculating newspaper ad rates in Bangladesh involves several factors, including the size of the advertisement, its placement, color options, and additional features. Here’s a step-by-step guide to help you understand the process:
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Step 1: Determine the Ad Size
Newspaper ads are typically measured in column inches. A column inch is a unit of space that is one column wide and one inch tall. To calculate the size of your ad, you need to know the number of columns it will span and its height in inches.
Formula: Ad Size (in column inches)=Number of Columns×Height (in inches)\text{Ad Size (in column inches)} = \text{Number of Columns} \times \text{Height (in inches)}
Step 2: Choose the Placement
The placement of your ad within the newspaper can significantly impact the rate. Common placement options include:
- Front Page
- Back Page
- Second Page
- Third Page
- Business Page
- Sports Page
- Inner Pages
Ads on the front and back pages are usually more expensive than those on inner pages.
Step 3: Select Color Options
Advertisements can be either in color or black and white. Color ads are generally more expensive due to the additional printing costs.
Step 4: Check the Rate Card
Newspapers have rate cards that detail the cost per column inch for different placements and color options. Rates can vary significantly between newspapers. Here’s a simplified example:
Example Rate Card:
- Front Page:
- Color: 20,000 taka per column inch
- Black and White: 15,000 taka per column inch
- Inner Pages:
- Color: 10,000 taka per column inch
- Black and White: 7,000 taka per column inch
Step 5: Calculate the Basic Cost
Using the rate card, calculate the basic cost of your ad.
Formula: Basic Cost=Ad Size (in column inches)×Rate per column inch\text{Basic Cost} = \text{Ad Size (in column inches)} \times \text{Rate per column inch}
Example Calculation:
- Ad Size: 5 columns x 10 inches = 50 column inches
- Placement: Inner Page
- Color: Color ad
Basic Cost=50 column inches×10,000 taka per column inch=500,000 taka\text{Basic Cost} = 50 \text{ column inches} \times 10,000 \text{ taka per column inch} = 500,000 \text{ taka}
Step 6: Additional Charges
Additional charges may apply for special features such as:
- Bold Text: 25% extra
- Text with Background Screen: 50% extra
- Text in a Box: 100% extra
Example Additional Charge Calculation:
- Basic Cost: 500,000 taka
- Bold Text: 25% of 500,000 taka = 125,000 taka
Total Cost with Bold Text=500,000 taka+125,000 taka=625,000 taka\text{Total Cost with Bold Text} = 500,000 \text{ taka} + 125,000 \text{ taka} = 625,000 \text{ taka}
Step 7: VAT and Taxes
In Bangladesh, a 15% VAT (Value Added Tax) is typically added to the cost of the advertisement.
Formula: Total Cost=Basic Cost+Additional Charges+VAT\text{Total Cost} = \text{Basic Cost} + \text{Additional Charges} + \text{VAT}
Example VAT Calculation:
- Total Cost with Bold Text: 625,000 taka
- VAT: 15% of 625,000 taka = 93,750 taka
Total Cost with VAT=625,000 taka+93,750 taka=718,750 taka\text{Total Cost with VAT} = 625,000 \text{ taka} + 93,750 \text{ taka} = 718,750 \text{ taka}
Summary
- Determine the Ad Size: Calculate the number of column inches.
- Choose the Placement: Decide where the ad will appear.
- Select Color Options: Choose between color and black and white.
- Check the Rate Card: Find the rates for the selected placement and color.
- Calculate the Basic Cost: Multiply the ad size by the rate per column inch.
- Add Additional Charges: Include any extra costs for special features.
- Add VAT: Calculate and add the 15% VAT.
By following these steps, you can accurately calculate the cost of placing an advertisement in a Bangladeshi newspaper. Always refer to the specific rate card of the newspaper you intend to advertise in, as rates and policies can vary.
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